{"id":1688,"date":"2025-08-27T14:08:13","date_gmt":"2025-08-27T20:08:13","guid":{"rendered":"https:\/\/raizdecafe.com\/?page_id=1688"},"modified":"2026-01-08T08:13:52","modified_gmt":"2026-01-08T14:13:52","slug":"nosotros","status":"publish","type":"page","link":"https:\/\/raizdecafe.com\/en\/nosotros\/","title":{"rendered":"Our DNA"},"content":{"rendered":"<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6e92a57\" data-block-id=\"6e92a57\"><style>.stk-6e92a57 .stk-block-text__text{color:#000000 !important;}<\/style><p class=\"stk-block-text__text has-text-color\">\u00a1Hola! Soy Roberto Rodr\u00edguez Casoluengo, un ferviente amante de caf\u00e9 y Director de Ra\u00edz de Caf\u00e9 (RdC), un joven proyecto dedicado a celebrar y difundir la cultura del caf\u00e9 de especialidad, y a compartir una cuidadosa selecci\u00f3n de granos de la mejor calidad. Los cuales, si nos permites y acompa\u00f1as en esta aventura, podemos hacer llegar hasta tus manos. Nuestra selecci\u00f3n de caf\u00e9 de especialidad tiene un origen y proceso sustentables, ya que es cultivada en armon\u00eda con los ecosistemas donde crece bajo pr\u00e1cticas agroecol\u00f3gicas responsables y bajo valores que promueven la justicia social y de g\u00e9nero. Nos apasiona conectar a los amantes de caf\u00e9 con el verdadero sentido y valor de este: su origen, proceso y cualidades, as\u00ed como las historias de quienes lo cultivan, benefician, tuestan y sirven con dedicaci\u00f3n y respeto.<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Misi\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Ra\u00edz de Caf\u00e9 nos dedicamos a llevar caf\u00e9 de especialidad, fresco y con origen sustentable, directo a tu hogar. Seleccionamos granos cultivados en armon\u00eda con la tierra y con pr\u00e1cticas responsables que promueven la justicia social. Nos apasiona conectar a las personas con el verdadero valor del caf\u00e9: su origen, su sabor y las historias de quienes lo cultivan con dedicaci\u00f3n y respeto.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Visi\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Queremos transformar la forma en que el mundo se relaciona con el caf\u00e9: m\u00e1s consciente, m\u00e1s justa, m\u00e1s humana. En Ra\u00edz de Caf\u00e9 so\u00f1amos con una cadena de valor transparente y equitativa, donde cada taza fortalezca comunidades, promueva la dignidad del trabajo agr\u00edcola y regenere el v\u00ednculo entre consumo responsable y bienestar colectivo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Valores<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Origen con prop\u00f3sito<br>Reconocemos el valor del territorio, las personas y las culturas detr\u00e1s de cada grano. Respetamos y visibilizamos el trabajo de los caficultores, priorizando pr\u00e1cticas que preservan la identidad y autenticidad de cada origen.<br><\/li>\n\n\n\n<li>Comercio justo y compromiso social<br>Apostamos por relaciones comerciales \u00e9ticas, con precios dignos, condiciones justas y alianzas directas con productores. Impulsamos modelos que redistribuyen valor, empoderan comunidades y promueven la equidad a lo largo de toda la cadena.<br><\/li>\n\n\n\n<li>Sostenibilidad integral<br>Nuestra responsabilidad con el medioambiente va de la mano con nuestro compromiso social. Apoyamos pr\u00e1cticas agr\u00edcolas sostenibles, regenerativas y respetuosas con la biodiversidad y la vida local.<br><\/li>\n\n\n\n<li>Frescura artesanal<br>Cada lote es tostado cuidadosamente en peque\u00f1as cantidades, para preservar sus atributos sensoriales y garantizar una experiencia de sabor fresca, viva y aut\u00e9ntica.<br><\/li>\n\n\n\n<li>Transparencia radical<br>Cada empaque cuenta una historia trazable. Creemos que el consumidor tiene derecho a conocer el origen, el proceso y el impacto de lo que elige consumir.<br><\/li>\n\n\n\n<li>Conexi\u00f3n humana<br>El caf\u00e9 es un ritual que nos une. Es un peque\u00f1o lujo al alcance de todos, el cual decidimos regalarnos a nosotros mismos de vez en vez. Celebramos ese momento especial de preparaci\u00f3n en casa, o en nuestra cafeter\u00eda favorita, como un acto de conexi\u00f3n consciente con nosotros mismos y con otras personas afines. Participamos de esta manera en el largo, y muchas veces arduo, proceso de producci\u00f3n del caf\u00e9 de especialidad; uniendo nuestra historia personal con las historias y territorios que hacen posible cada taza que tomamos. Nuestra alegr\u00eda en Ra\u00edz de Caf\u00e9, es ponerlo a tu disposici\u00f3n para poderlo compartir. Y juntos, sorbo a sorbo, taza a taza, contribuir a un consumo un poco m\u00e1s responsable&#8230; un poco m\u00e1s sustentable.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-aa1c806\" data-block-id=\"aa1c806\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-aa1c806-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a44b810\" data-v=\"4\" data-block-id=\"a44b810\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a44b810-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a44b810-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c3f00a6\" data-v=\"4\" data-block-id=\"c3f00a6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c3f00a6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c3f00a6-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0bf0e9e\" data-v=\"4\" data-block-id=\"0bf0e9e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0bf0e9e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0bf0e9e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0d50ce5\" data-block-id=\"0d50ce5\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2072\" src=\"https:\/\/raizdecafe.com\/wp-content\/uploads\/2026\/01\/Rob-RdC.jpg\" width=\"2008\" height=\"2064\" alt=\"Rob RdC\" srcset=\"https:\/\/raizdecafe.com\/wp-content\/uploads\/2026\/01\/Rob-RdC.jpg 2008w, https:\/\/raizdecafe.com\/wp-content\/uploads\/2026\/01\/Rob-RdC-500x514.jpg 500w, https:\/\/raizdecafe.com\/wp-content\/uploads\/2026\/01\/Rob-RdC-292x300.jpg 292w, https:\/\/raizdecafe.com\/wp-content\/uploads\/2026\/01\/Rob-RdC-996x1024.jpg 996w, https:\/\/raizdecafe.com\/wp-content\/uploads\/2026\/01\/Rob-RdC-768x789.jpg 768w, https:\/\/raizdecafe.com\/wp-content\/uploads\/2026\/01\/Rob-RdC-1494x1536.jpg 1494w, https:\/\/raizdecafe.com\/wp-content\/uploads\/2026\/01\/Rob-RdC-1992x2048.jpg 1992w\" sizes=\"(max-width: 2008px) 100vw, 2008px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a1Hola! Soy Roberto Rodr\u00edguez Casoluengo, un ferviente amante de caf\u00e9 y Director de Ra\u00edz de Caf\u00e9 (RdC), un joven proyecto dedicado a celebrar y difundir la cultura del caf\u00e9 de especialidad, y a compartir una cuidadosa selecci\u00f3n de granos de la mejor calidad. Los cuales, si nos permites y acompa\u00f1as en esta aventura, podemos hacer llegar hasta tus manos. Nuestra selecci\u00f3n de caf\u00e9 de especialidad tiene un origen y proceso sustentables, ya que es cultivada en armon\u00eda con los ecosistemas donde crece bajo pr\u00e1cticas agroecol\u00f3gicas responsables  y bajo valores que promueven la justicia social y de g\u00e9nero. Nos apasiona conectar a los amantes de caf\u00e9 con el verdadero sentido y valor de este: su origen, proceso y cualidades, as\u00ed como las historias de quienes lo cultivan, benefician, tuestan y sirven con dedicaci\u00f3n y respeto.<\/p>","protected":false},"author":4,"featured_media":1802,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-1688","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"page_structure_type":"type-3","disable_share_box":"yes","styles_descriptor":{"styles":{"desktop":"[data-prefix=\"single_page\"] .entry-header .page-title {--theme-font-size:40px;--theme-heading-color:var(--theme-palette-color-8);} [data-prefix=\"single_page\"] .entry-header .entry-meta {--theme-font-weight:600;--theme-text-transform:uppercase;--theme-font-size:12px;--theme-line-height:1.3;} [data-prefix=\"single_page\"] .entry-header .page-description {--theme-text-color:var(--theme-palette-color-8);} [data-prefix=\"single_page\"] .hero-section[data-type=\"type-2\"] {background-color:var(--theme-palette-color-6);background-image:none;--container-padding:50px 0px;} [data-prefix=\"single_page\"] {background-color:#ffffff;background-image:none;}","tablet":"","mobile":""},"google_fonts":[],"version":8},"background":{"background_type":"color","background_pattern":"type-1","background_image":{"attachment_id":null,"x":0,"y":0},"gradient":"linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)","background_repeat":"repeat","background_size":"auto","background_attachment":"scroll","patternColor":{"default":{"color":"#e5e7ea"}},"overlayColor":{"default":{"color":"CT_CSS_SKIP_RULE"}},"backgroundColor":{"default":{"color":"#ffffff"}}},"has_hero_section":"enabled","hero_section":"type-2","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home","__id":"Au8atOcuXtYnGZkV7SMB7"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false},"__id":"OgmVuGV85S7D-stz7A_rB"},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"Por","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"El","date_format_source":"default","date_format":"M j, Y"},{"id":"updated_date","enabled":false,"label":"El","date_format_source":"default","date_format":"M j, Y"},{"id":"categories","enabled":false,"label":"En","style":"simple"},{"id":"comments","enabled":true}],"page_meta_elements":{"joined":true,"articles_count":true,"comments":true},"__id":"PUuRsvFrXFUlmQ0jc8TPh"},{"id":"breadcrumbs","enabled":false,"__id":"qO6ERx7YG-K99fIgA5wPe"}],"pageTitleFont":{"family":"Default","variation":"Default","size":"40px","line-height":"CT_CSS_SKIP_RULE","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"CT_CSS_SKIP_RULE","text-decoration":"CT_CSS_SKIP_RULE"},"pageTitleFontColor":{"default":{"color":"var(--theme-palette-color-8)"}},"pageExcerptColor":{"default":{"color":"var(--theme-palette-color-8)"}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuestro ADN - raizdecafe.com<\/title>\n<meta name=\"description\" content=\"Ra\u00edz de Caf\u00e9 ofrece caf\u00e9 de especialidad sostenible en M\u00e9xico, fresco, trazable y con comercio justo, directo de los caficultores a tu taza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raizdecafe.com\/en\/nosotros\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caf\u00e9 de especialidad sostenible en M\u00e9xico | Ra\u00edz de Caf\u00e9\" \/>\n<meta property=\"og:description\" content=\"Caf\u00e9 fresco, trazable y justo. 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